Joy

Shifting labour from people to technology in healthcare Starting with an agentic OS

Healthcare didn't miss digitization. It digitized the wrong layer, and left the admin on the clinician. That is a trillion-euro problem, and it is why patients wait.

Salesforce owns the salesperson
Shopify the small business owner
GitHub the developer
Joy the healthcare practitioner

There are tools in healthcare, but no one owns the relationship. No established winner. No brand to replace. We're going to claim that category.

Why now. AI lets one practitioner run a clinic on her own. The consumer channels she already lives on make her reachable at scale.

€7B
3M independent practitioners across Europe and Latin America.

Capture <1.5% = €100M ARR. And this segment is the entry point, not the ceiling.

Start atomic: win the individual. Scale upstream.

The forever home for your whole practice

Remove busy work.
Grow and expand the business.

What the practice runs on Notes, records, scheduling, tasks, and more
The relationship, encoded
Where value compounds and the moat forms
Remembers every practitioner Learns from every session Earns autonomy over time
Foundation Swappable models, multi-provider, EU infra

Every part is in production today. The pre-seed deepens and expands it.

Point solutions own fragments. Joy is the one continuous layer across the whole practice.

60%
Moved past notes into deeper layers Practitioners who moved past the entry product into workflows and agentic features. The clearest sign they trust it.
~45 practitioners
all paying
40k+ consultations
documented

"It turns a chore into fun."

Practitioners saving up to 1 hour per day

Gross margins over 70% today. Not what we optimise for yet, but a healthy signal: the value sits on top of the models, not in passing them through.

Healthcare domain depth, consumer behavioural design, and scalable product execution. In one founding team.

Charlotta Tönsgård
Healthcare domain depth
A decade scaling healthtech. Min Doktor, Kind, Migränhjälpen. Knows this problem, and knows what it takes to scale in this space.
Lina McAneney
Consumer behavioural design
GM at King. Ran Pet Rescue Saga to $60M revenue and 6M MAUs. Stickiness and behaviour change at consumer scale.
Carl Tönsgård
Scalable product execution
Two decades shipping global products, including in healthcare. Architect of Joy's agentic orchestration.